Accident reduction is a constant concern for road concession companies. In May Yellow, a road safety awareness campaign, Arteris Regis Bittencourt announces that it registered a 56% reduction in cyclist accidents in the 2017/2018 comparison.
But it is not only during the campaign that Arteris, one of the largest road concession companies in Brazil, with about 3,400 km managed, conducts actions aimed at road awareness and education. Some of them, such as Viva Ciclista, happen throughout the year. The initiative promotes educational actions aimed at cyclists who travel on the roads near the highways, especially on the sections with the highest occurrence of accidents. In addition to promoting good practices for safe behavior, it contributes to reducing the number of bicycle accidents on the highway.
In addition to serving residents who use the bike to and from work and schools in the Régis Bittencourt sections, Viva Ciclista also reaches athletes and groups that use the highway to practice the sport. “When we do awareness actions, we go to the edge of the slopes to talk to these people and teach them the right and least dangerous way to traffic safety. We also delivered the View and Be Seen kit with reflective jackets and flashlights that increase the visibility of the rider and collected data on the route and frequency of traffic on the highway,” says Arteris Operations Superintendent Ricardo Grab.
During meetings, company representatives share tips for pedaling responsibly. Check out some:
Always wear the reflective helmet. In addition to protecting, it also increases driver visibility
Traffic following the direction of the road and look for roads with fewer vehicles
Check the traffic conditions and highway climate
Wear light and reflective clothing
Make a checklist of equipment
Wear a reflective vest
Watch out for objects on the track
Watch out for curves
Sustainability and community support
Through its sustainability strategy and support to communities, Arteris supports the surrounding areas where it operates with environmental, awareness, road education, volunteering, culture, health, and sports support activities. There are several programs developed focusing on reducing deaths, accidents and minimizing social and environmental impact. Among his programs are Project School, Seal Friend, Live Environment, Live Cyclist, Live Motorcyclist, Health on the Ride and Wake Up Driver.