Volvo Cars Korea will hold a “Children’s Traffic Safety Campaign” to make the safety vest wearable for the family month in May.
This campaign is designed to prevent traffic accidents caused by outdoor activities of infants and young children as a car company that cares about people and safety.
Volvo Cars will provide children with difficult-to-predict behavior patterns with free-to-view safety vests with a visible fluorescent background and a reflective tape to help reduce traffic accidents for children under 6 years old, We expect to be able to.
This campaign also aims to introduce the European children’s safety culture widely in Korea.
Currently, European countries, such as Norway and the UK, are obliged to wear fluorescent vests and reflective items for outdoor activities of infants and toddlers to identify children wearing safety vests with reflective material.
The safety vests produced by Volvo Cars will be offered to 24 childcare centers and kindergartens selected by the Seoul Metropolitan Transportation Bureau from this month, and last year Volvo Car Korea was awarded a grant from the Pure Foundation, a nonprofit public benefit foundation, The foundation will also be distributed to special daycare centers for disabled children in Seoul.