Twenty years after the Protect Me campaign – twice as few children injured, four times as many killed Protect me, the longest-running social responsibility campaign in the country, will take place this year for the 20th time. As every year, its organizers invite all road users to be extremely careful on the road, thus protecting children on their way to school and home. According to the data of the Lithuanian Road Police Service, the number of killed children has quadrupled in 20 years, and twice as many were injured. The number of injured children traveling on foot alone reached 634 in 2000, and in 2018 dropped to 202 injured children. The Protect Me campaign also contributes to improving numbers. Every September, the initiative “Protect Me”, which takes care of the safety of children on the roads, is organized by Vilnius City Municipality, the largest insurance company in Lithuania “Lietuvos dramas” and its partners – Vilnius County Police and other municipalities in the country. Lietuvos Draudimas, the initiator of “Protect Me”, as well as annually ensures all schoolchildren of the country against road accidents for 5 thousand. amount of EUR. Personal insurance coverage for schoolchildren is available from September 1 to September 30 throughout the country for 24/7 hiking and cycling. In total, over 322,000 students will be covered this year. This year, in cooperation with the municipalities of twelve cities, this year the insurance company 13 thousand. elementary school students will don light reflective vests.
Traffic focus in Vilnius Every year after the summer holidays, traffic, especially in the big cities, intensifies as thousands of schoolchildren return to the streets. In the city of Vilnius, the municipality, in anticipation of the new school year, is implementing measures to improve road safety on the streets, which reduce the likelihood of accidents, encourage drivers to comply with speed requirements, and consider other road users. More than 100 speeding hills, 70 directional lights, and other road safety improvement elements have been installed in the streets, near educational institutions, pedestrian crossings and junctions and other dangerous places. Almost 100 pedestrian crossings have been newly marked with the “Protect Me” label to protect children’s safety and to draw the attention of drivers to educational institutions. By facilitating the movement of pupils, transport is improved by building cycle paths, sidewalks and restructuring existing infrastructure. Yellow lines also mark areas of street intersections, 75 intersections, update existing street signage, introduce safer and more informative traffic arrangements at the Volunteer roundabout. The municipality has bought and will distribute about 2400 signal vests and 4000 reflectors to the students of Vilnius city. “Together with our partners, we look for solutions every year to help raise awareness of child safety on the road. In recent years, we have included seniors on duty at school crossings to help children cross the streets safely. We share reflectors and reflective vests with reflective tape for children, with an emphasis on safe cycling. These initiatives and actions bring results, but we not only have to teach children in theory, but they also have to implement practical knowledge on how to be safe. along the way. Not all adults, and especially children, know how to ride scooters correctly and safely. I want to encourage adults to set a good example for children and to behave correctly on the road, and to wish children a safe school year,” says Deputy Mayor Edita Tamošiūnaitė. Crossings near schools are marked with a special yellow campaign sign across Lithuania. There are more than a thousand of them this year. The sign is already recognized by the vast majority of drivers and pedestrians. Insured every student Lietuvos draudimas reminds that students and their parents or guardians do not need to apply for insurance to come into effect – every child is already insured. In the event of a traffic accident in which the pupil is injured, his parents or guardians should notify Lietuvos dramas at short number 1828 or via the company’s website www.ld.lt and the victim will be compensated. “The Protect Me campaign takes care of children returning to the streets and roads every year after the summer holidays. With this initiative, we encourage all adults to take responsibility for the little road users and to protect them by disciplining them for carelessly running across the street and setting the right example for themselves,” says Kęstutis Šerpytis, CEO of Lietuvos Draudimas. For the third year in the Protect Me campaign, Lietuvos Draudimas has been donating reflective vests to the beginners of smaller towns and districts. During this time, the safety of 33 district primaries has already been taken care of, with 34 thousand vests distributed to them. “This year we donated light reflective vests to make their trips safer. Light reflective vests with reflective material are one of the simplest but highly effective means of ensuring pedestrian safety on the road. They are especially needed during the autumn and winter season when it gets dark quickly – wearing a vest can protect against a severe disaster both in the city and in the country,” says Kęstutis Šerpytis, CEO of Lietuvos Draudimas.
The situation is getting better According to Saulius Gagas, Chief of Vilnius County Police Headquarters, the situation on Lithuanian roads as well as in the city of Vilnius is improving – fewer and fewer children are injured and killed in road accidents. No children died in the capital during the first half of this year, and the number of injured has decreased compared to the same period last year. As the new school year begins, officers of the Vilnius County Police Headquarters will traditionally pay special attention to ensuring traffic safety, especially near schools and preschools. Officials are urging drivers to be extra vigilant and reduce speed on the streets, especially when passing schools or preschools. “The safety of all our children also depends on an adult’s responsible approach to traffic culture. The most effective way to teach safe behavior on the streets and highways is to set an example for our children,” says Saulius Gagas, the Vilnius County Police Chief.