The days are getting shorter, the nights are darker and the weather cools. Still, you always want to run and make a few strides after a day of work. For that, Odlo thought of us with its new range of reflective material sportswear.
Originally from Norway, Odlo, is the inventor of technical sports underwear and the principle of the three thicknesses. In Europe, it is the leader in sports underwear and technology pioneer sports technical clothing. The brand has just introduced its new line “running” for him and her which perfectly meets the needs of riders who want a powerful race, even during the cold season.
Concretely, what does that mean? That reflective inserts incorporated in the new range provide excellent security to run in the dark. Under the slogan “Shine in the Dark” (glows in the dark), the brand uses different materials like natural down or Primaloft lining that can take the most sensitive to warm muscles, while being clearly visible in the dark.
The flagship of this season, it will be running tights AOP, the perfect ally for a breakaway at dusk. It has the advantage of integrating, too, printed reflective elements which provide better visibility for the rider.
Elegant silhouette
Lined with a light down, it has mesh inserts in back for optimum ventilation. Finally, there is also the shorts breathable and windproof Lofty Primaloft in a style inspired by the Urban Lifestyle for an elegant silhouette during and after the race safely with its reflective elements. Not to mention the Navajo fast drying thanks to its wool blend composition that naturally regulates perspiration. And for the fashion of us, running dress will be a hit this winter.
Men are not left behind. Question look, it will be the urban style and camouflaged trend pieces. The flagship of the season, the sticky camouflaged with reflective elements, with the shorts (super light, as its name suggests). This is accompanied by the matching jacket and fast drying water repellent and hooded mid-layer.
A collection inspired by urban art
It was in Berlin that the new Odlo collection was presented to the press. Why Berlin? For example, in the One Wall project initiated by the Urban Nation group, national and international artists are invited to Berlin five times a year to let their art speak on a huge wall. Artists are creative and interact with the different areas of Berlin and their own themes and issues. Odlo was seduced by the Working Klebebande, a Berlin group of tape art. These artists take a very unique form of art, which is characterized by a reflective tape. These are walls, bridges or walls subways transformed into works of art, and in which they experience the black light, fluorescent colors and lighting UV.