With the constantly increasing traffic intensity in Poland, and the ever-increasing risk of road accidents involving pedestrians, the need for comprehensive and effective measures to reduce this risk.
A big problem is the pedestrian traffic, who often invisible on the road become victims of accidents that could be avoided using elementary safety rules.
When it comes to children and adolescents, it is a group that is particularly vulnerable to such danger, and on the other hand the easiest one in comprehensive education. It is easier to teach and implement to the permanent behavior of a young man than an adult.
The reflective vest not only protects and provides safety but also teaches and brings up. This simple element of clothing with a specific purpose can change a lot in favor of not only accident statistics involving pedestrians, and perhaps above all, in the consciousness and mentality of the whole society.
The clear benefits of wearing a reflective vest with reflective tape for clothing in traffic situations can be relatively easily translated into prophylactic programs, educational lessons, or meetings with parents of pupils at the school. However, it is best to dress this uniform program of nationwide prophylaxis and to present a large group of recipients in an attractive and easily absorbable form.
This is the task of the nationwide campaign “Good to see you” prepared as part of the “Safe Road” program. The campaign has several key arguments for the effective upbringing and preparing campaign recipients – children and youth – for systematic and sensible use of a reflective vest. Let’s look at the main advantages of the campaign and let us consider how it can be implemented well in the immediate surroundings (school, family).
The first tool, the most obvious one, is a reflective vest. As part of the campaign, 3 million vests will be distributed in primary schools across Poland in a few months. The campaign’s intentions and its purposefulness ensure that this is a long-lasting, long-lasting effect. During the distribution of vests, a number of educational and educational activities should be carried out, thanks to which the recipients – children and adolescents – will appreciate the advantages of this type of security, will like them and want to use it in every necessary situation.
Animations showing various situations on the road and in social life show, among other threats that young people should avoid. Animations created on the model of animated film known to children from TV appeal to their imagination and consolidate new patterns of behavior.
Another, very useful teachers and educators tool are the lesson scenarios prepared for two age groups of students: for grades 1-3 and 4-8 primary schools.
The fourth, the most effective element of the campaign reaching the widest audience is the film spot. Thirty-second video is based on the comedy convention, where the well-known film actor and comedian Cezary Pazura plays the double character of a hero: a wise mentor and an unlucky teenager. The leitmotif of the clip encourages you to show off the best side, that is, to be noticeable and this is what the reflective vest has to offer.
The last, the least important part of the campaign published on its website is the set of rules entitled “7 reflective road councils”. Such a set should be included in every primary school class and be subject to classes at different age levels of children at least several times a school year.
All the above-mentioned elements make up a coherent and communicative campaign, which supported by a distribution for children, 3 million reflective vests with reflective materials have a chance to permanently change the habits of the behavior of Poles participating in road traffic.